Ideal Customer Profile (ICP)

To sell EverythingCloud effectively, it’s important to understand who is the best fit for our solution. While any organization with cloud spend can benefit, we see the most success with companies that meet certain criteria.

Here’s what defines our Ideal Customer Profile:

✅ Company Size & Cloud Spend

  • Mid-market to large enterprises
  • Monthly cloud spend of $20K or more (across AWS and/or Azure)
  • Multi-team usage across departments (engineering, finance, ops)

🌐 Cloud Environment

  • Primary usage of AWS and/or Azure
  • Multiple accounts, subscriptions, or business units
  • Some level of cloud maturity — not total beginners, but not fully optimized either

😬 Common Pain Points

  • “We know we’re overspending, but don’t know where.”
  • “We get recommendations from AWS but don’t have time or confidence to apply them.”
  • “Finance and engineering aren’t aligned on what’s being spent or why.”
  • “Our cloud bill keeps going up and we’re not sure why.”
  • “We’re not doing any cost allocation or chargebacks internally.”

🧠 Mindset & Readiness

  • Leadership is open to optimization and wants visibility
  • Teams are stretched thin and don’t have time to manage cloud costs internally
  • Willing to give limited access to cloud accounts for analysis
  • Interested in proactive savings and a long-term FinOps strategy

🏆 Sweet Spot Verticals

We work well across industries, but see strong results with:

  • SaaS and tech companies
  • E-commerce & marketplaces
  • Media & digital platforms
  • Fintech and financial services
  • Healthcare & life sciences
  • Government

🚩 Who is NOT a good fit?

  • Companies that are fully optimized and have a mature in-house FinOps practice
  • Extremely small startups with cloud spend under $5K/month
  • Businesses using only GCP (for now — support coming later)

🤝 Who Should You Be Talking To?

Start with roles that feel the cloud cost pain:

  • CFO / Head of Finance
  • CTO / VP of Engineering
  • DevOps / Cloud Infrastructure Leads
  • FinOps Managers (if they exist)

These are the champions who will benefit most and drive decision-making.